Senior Specialist, Experience Marketing

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Travel across the province will be required.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2940 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Temporary 12 Months, Full Time opportunity

Expected Salary Range: $84,981.00 - $106,227.00 - $132,784.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

The Team

Joining the Social Purpose & Marketing Division means you'll be working with a group of talented professionals in Social Purpose, Community & Stakeholder Engagement, Communications & Government Relations, Marketing, CRM & Loyalty and Customer Support. As a Crown corporation that earns more than a billion dollars in annual revenue for B.C., BCLC's commitment to giving funds back to the province is an integral part of our business, but still only one piece of the picture.

You will be joining an amazing team of experiential marketers who are skilled at bringing our brands to life. We strive to create compelling experiences for all guests and players across all touchpoints. We appreciate that the battle for people's attention and their discretionary entertainment spend is becoming more challenging as competition in the gambling and entertainment space is rising. Our team strives to keep pace with emerging player preferences, whether it's gambling or non-gambling, winning or losing, we create captivating experiences for all our players and guests.

The Role

As our Senior Specialist in Experience Marketing, you'll be at the forefront of transforming how players engage with our Scratch & Win brand across retail. You'll use your experience to elevate player experiences, ensuring every interaction is memorable, drive marketing strategies, and leverage enterprise player experience and product strategies to shape the future of our player engagement.

Specifically, this role will support the launch of a new Scratch & Win ticket called - the "Big Spin". The successful candidate will travel around the province with a large Spin Wheel to build excitement and engagement for this new Scratch & Win product offering.

What you will accomplish

• Drive consumer awareness of the new game to establish the "Big Spin" product brand in a way that builds excitement and impact for the product launch at every stop
• Support player needs by educating players on the new game mechanics, delivering an outstanding experience with every interaction
• Create unique player experiences to amplify the "Big Spin" brand throughout the province of British Columbia

Qualifications & skills

• 4 to 6 years recent, related experience in the discipline of experiential marketing, consumer retail marketing or advertising agency environment with a retail marketing focus;
• A valid class 5 drivers license
• Expertise in marketing, experiential marketing, advertising and branding, with an emphasis in the area of retail marketing;
• A combination of education, experience, and demonstrated skills may be considered.
• What will make you successful
• An outgoing, enthusiastic, approachable, friendly individual with a passion for marketing who can easily connect with people
• Strong interpersonal skills to connect with our players all over the province and work effectively with internal stakeholders and leading and guiding local teams on site
• Experience in event marketing, retail roadshows, and product launches.
• Proven ability to manage multiple projects, meet deadlines, and stay within budget.
• A take-charge, can do attitude - you will need to provide leadership and guidance to teams in the cities you visit
• Proven ability to manage multiple projects, handle a project curveball, pivot when needed, make decisions on the fly, and ensure a quick resolution to support a successful outcome
• Willingness to travel across the province to bring the "Big Spin" excitement to various retail locations

What's in it for you

• Robust wellness programs to enhance your physical, mental, social, financial and career well being
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Our Play It Forward program provides volunteer hours for our people each year
• See all our rewards here
  

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more!

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com.

All candidates must be at least 19 years of age and legally eligible to work in Canada