Coordinator, Digital Marketing

POSITION: Coordinator, Digital Marketing
DEPARTMENT: Marketing
REPORTS TO: Manager, Digital Marketing

POSITION SUMMARY:

The Coordinator, Digital Marketing plays an important role Canucks Sports & Entertainment (CSE)'s digital marketing efforts through supporting the mobile app, paid advertising, and email marketing. The incumbent will work with all of CSE's brands with a strong focus on the Abbotsford Canucks and Vancouver Warriors.

This role will focus on:

• Implementing email strategy, including managing email marketing campaigns, template designs, and calls-to action
• Working closely with internal departments to maintain an all-inclusive email marketing production and editorial calendar
• Providing regular reports with insight and analysis on email performance and growth strategy
• Conducting rigorous quality assurance testing on emails prior to deployment
• Ensuring email communication compliance with global anti-spam and privacy legislation
• Monitoring the performance of digital marketing efforts and ensuring superior resonance and efficiency (ROI/ROAS)
• Working with the Marketing team to develop marketing automation campaigns that serve targeted, timely, relevant customer journeys that drive revenue and build fandom
• Liaising with Digital, Content, and Creative teams to help develop marketing collateral aligned to campaign goals and providing feedback to help optimize ad performance
• Support Corporate Partnerships team by executing partner-related ad commitments
• Assisting with the mobile membership program i.e., mobile ticketing, mobile payment, and mobile benefits
• Managing game-day initiatives for the app with the use of CMS platforms as well as managing updates, styling, brand elements, and content on the app
• Creating and scheduling push notifications for content categories such as Game Day Experiences, 50/50 Draws, Ticketing, etc.
• Anticipating and constantly staying up to date with future marketing technology and trends

YOU HAVE:

• A post-secondary degree or diploma in a related field
• At least one year of relevant digital marketing experience
• Experience with digital analytics tools including Google Analytics, Omniture, etc. and ability to make data driven decisions
• Excellent communication skills with ability to develop and present positioning recommendations
• Creative and strategic thinker who isn't afraid to challenge the status quo and share ideas
• Experience prioritizing the use of limited resources to optimize results and efficiency
• Strong attention to detail and exceptional time management and organizational skills
• Ability to thrive under pressure, prioritize, and think quickly in a fast-paced, ever-changing environment
• Onsite role at our office in downtown Vancouver

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.