Marketing Coordinator

About QuadReal Property Group

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $85 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

www.quadreal.com

Role Description

Reporting to the Marketing Director, The Marketing Coordinator will support the marketing department in the execution of marketing activities designed to tell the Oakridge Park story while simultaneously laying the groundwork in advance of Centre opening in 2025 (grand opening event planning; interim programming efforts; holiday décor procurement; development of marketing collateral/leasing materials; website development; etc.).

Ultimately when open, the Marketing Coordinator will continue supporting the marketing department by elevating the Oakridge Park brand, highlighting tenant mix and offering, planning and executing marketing events, and increasing foot traffic thereby positively impacting retail sales to the Centre. The Marketing Coordinator will actively support event planning and execution, website content creation and management, and will coordinate Oakridge Park’s social media platforms.

About Oakridge Park

Working with Canadian developer, Westbank, we are reimagining Oakridge Centre, a top performing asset in a global city, with the goal of transforming it into a major cultural hub and new municipal town centre for the City of Vancouver. The new Oakridge Park will be a mixed-use, transit-oriented neighbourhood hub that will offer 900,000 sq.ft. of unique, experiential retail plus, office space, residential towers, a public park, a civic centre, a new library, a daycare, a seniors’ centre, a dance school, a world-class performing arts academy, a music venue, performance space and a community centre.

From a retail perspective, if you thought Oakridge Centre was Vancouver’s “most stylish destination” before, just you wait! Things are about to get even more stylish plus . . . more delish. As part of the future proposition, Oakridge’s retail component will see an overhaul that will render it unrecognizable, its footprint doubling in size to almost one million square feet. When it opens in 2025, visitors to the Centre (expected to reach over 26 million per year) can expect a carefully curated collection of best-in-class retailers from around the globe including unique luxury brands and services, flagship boutiques and some first-to-market tenants -- all seamlessly integrated with an exceptional culinary experience with Time Out Market.

Oakridge Park is not only one of the single biggest developments in Vancouver’s history; it’s also one of the most monumental redevelopments currently underway in North America given its sheer scale, ground breaking design and overall ambition.

Digital Marketing

• Prepare and upkeep the editorial calendar for the year, considering key content areas of the website (Blog, homepage imagery, store specials, etc.) and ensure its timely execution with assistance from the Marketing Manager.
• Ongoing tracking and reporting of interactive activities.
• Responsible for the Oakridge Park’s digital reputation including social media, and online citations
• Responsible for the upkeep of timely updates on the mall comm app
• Manage contact updates on CRM
• Develop social media plans to address day-to-day and key marketing messages, including seasonal campaigns, PR coverage/web content, store openings, etc.
• Assist with the creation of any imagery and videos leveraged for social media purposes.
• Strategize and implement digital and social media advertising campaigns.
• Ongoing tracking and reporting of social media activities, email marketing campaigns and all digital footprint

Special Events

• Plan and execute various special events and campaigns, including developing event concepts and timelines, meeting attendance and organization, securing sponsors, hiring vendors, securing swag bag items, hiring temporary staff for the event, and completing requisite insurance-related paperwork.
• Assist with preparing event post-mortem reports for internal records and tenant, and debrief with the team

Special Events

• Write, edit, and proofread marketing materials including but not limited to quarterly newsletters, memos, etc.
• Coordinate with all parties (operations and incoming tenant) to ensure that “when one door closes” at Oakridge Park, hoarding and hoarding graphics are immediately and seamlessly installed in keeping with QuadReal standards.
• Participate and contribute in regular marketing strategy, guest services, and retailer meetings.
• Handle non-profit requests, bookings, and execute the proper paperwork.
• Assist with the proper upkeep of storage units and inventory.
• Assist with communication to new retailers regarding hoarding program specifications.
• Provide ongoing contributions to the marketing manual.
• Other related duties as assigned.

Qualifications

• Post-secondary education in Marketing, Communications, Event Management or related discipline is preferred
• Minimum 2-4 years marketing/communications experience
• Excellent oral and written communication skills with the ability to communicate with various audiences clearly and concisely.
• Demonstrated work in luxury retail, hospitality or lifestyle brands is an asset
• Proven social media abilities (management of a personal blog is considered in asset).
• Agile thinker with a resourceful knack to problem solving
• Out-of-the-box thinker with proven creative and innovative approach to solving problems
• Ability to work under pressure as well as, work independently and as a team
• Uncanny attention to detail, strong organization and prioritization skills with the ability to manage tight deadlines
• Intermediate MS Office Skills (Word, Excel, PowerPoint)
• Experience working with email campaigns and CRM is an asset

The expected annualized base salary range for this role is $55,000 to $65,000.

The actual salary offered will take into consideration a wide array of factors including, but not limited to, the individual’s skill, experience, education and training, the market compensation of the role, and the consideration to internal equity.

QuadReal offers a competitive total rewards package in addition to the base pay, which includes a performance-based incentive plan, comprehensive health & dental benefits, a defined contribution pension plan and paid time off.

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Note to Recruiters: QuadReal does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to QuadReal, directly or indirectly, will be considered QuadReal property. QuadReal will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.