Digital Coordinator, Tourism
Req ID: 26297
Vacancy Type: Temporary
Number of Positions: 1
Closing Date: 03/21/2025
Job Summary
Join Our Toursim Team as a Digital Coordinator!
Are you passionate about digital marketing, travelling, and sharing your experiences online? Are you currently managing a business social media account? The City of Mississauga is looking for a creative and tech-savvy professional to help share the cultural, and colourful stories of our city, inviting visitors to come see Mississauga for themselves, if that sounds like you we'd love to connect!
Duties and Responsibilities
Reporting to the Tourism Marketing Supervisor, the successful candidate will support the development of visitor-focused content, community management and ambassador relations for all our social media channels. You will plan, organize, schedule and publish standards-compliant content for social media & digital properties under the Tourism banner.
You'll need to:
• Implement and manage our social media strategy, across all social and web-based channels
• Work with the Tourism Digital Marketing Consultants to develop campaign plans and execute
• Community manage and oversee social media content including ambassador relationship management
• Produce video & still shoots from ideation through to completion
• Build and manage a content calendar aligned with quarterly focus areas, social trends or seasonal campaigns
• Actively monitor and listen across social channels to respond to opportunities and issues in a timely manner
• Manage and deploy the Tourism e-newsletter(s) and email marketing communications
• Monitor website performance and update website content regularly
• Manage and publish relevant blog posts
Paid Media & Data Experience:
• Have an understanding of digital media spend through paid strategy
• Support the Digital Marketing Consultants with monitoring and optimization of media channels
• Work with the marketing consultants to pull performance metrics for on-going tactics and campaign performance
Skills and Qualifications
• University degree or diploma in digital communications related education plus four years of related experience is required
• Strong understanding of digital channel landscape to include knowledge of campaigns across paid search, social, display, video, attribution methodology
• Minimum 3+ years experience working with social media platforms (Meta, X, YouTube, Instagram, TikTok, etc.), their user demographics, and the dynamics of content sharing and engagement across each.
• Portfolio of work that demonstrates your passion and ability to design and write great content for the web in plain English
• Ability to work and adapt in a fast-paced environment with a demonstrated ability to accomplish multiple tasks and meet deadlines
• Minimum 3+ years content creation experience for social media, including operation of professional camera equipment for photography and videography.
• Minimum 3+ years experience with social media and project management software such as Emplifi, Sprout Social, Asana, Monday, Klear or their equivalents.
• Experience managing consumer newsletters using Mailchimp, ActOn, Upaknee or their equivalents is considered a strong asset.
• Experience with Adobe Creative Suite (Photoshop, Premiere, InDesign, Lightroom)
• Experience with UGC (User Generated Content) platforms such as CrowdRiff.
• Experience with WordPress or similar CMS systems is considered a strong asset.
• Experience with Google Analytics
• Experience in the tourism or hospitality industry is preferred
• Available to work on evenings / weekends as required for content creation and collection
Hourly Rate/Salary: $ 37.96 - $ 50.61
Hours of Work: 35
Work Location: 201 City Centre Drive
Department/Division/Section: P&B/Planning & Building Dept , P&B/Tourism Division , Marketing
Non-Union/Union: Non Union
We thank all who apply, however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online.
All personal information is collected under the authority of the Municipal Act.
Equity, Diversity and Inclusion
The City of Mississauga is committed to creating a respectful and supportive workplace that fosters a culture of equity, diversity and inclusion which broadly reflects the communities and residents we serve. Throughout the employee life cycle, the City is working to include an EDI lens to attract, retain and support the growth of diverse talent.
Learn more about the City's commitment to Equity, Diversity and Inclusion.
Accommodations
The City of Mississauga is an Equal Opportunity Employer and is committed to removing barriers in our selection process for people with visible and invisible disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities.
If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.