Regional Marketing Manager - Growth & Innovation

Job Description

The Regional Growth & Innovation Manager is a key player in supporting Aramark Refreshments Canadian business strategies. By developing field solutions, this role drives profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. Reporting to the Canadian Market Leader, the role directly engages with Canadian operations and sales teams to drive execution, sales growth, client satisfaction, and customer engagement while working closely with the North American Marketing organization. This position is responsible for managing and implementing Aramark Refreshments' marketing objectives and activities, including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This includes both new business and base business clients. The role serves as a critical liaison between Aramark's marketing team and field operations, ensuring that both the field team and client needs are met while adhering to Aramark standards. The impact of this role on client satisfaction is significant, making it a rewarding opportunity for a marketing professional.

Job Responsibilities

• Manage the field execution of any marketing programming in Office Coffee Services, Vending, and Micro-market accounts to ensure program merchandising is implemented at all client sites.
• Manage national marketing initiatives while developing and executing local promotional calendars.
• Develop and project manage repeatable field processes and key metrics that measure operating profit, product rotation and merchandising standards.
• Partner with Regional Leadership to support specific client needs that drive measurable results across the full amenity and retail space.
• Support large openings by ensuring all components are ready for implementation (signage, merchandising, welcome kits, etc), proper pricing is communicated for any retail items, and training team members on how to keep spaces fresh and stocked.
• Lead pilot process from identifying opportunity's locations, defining scope, implementation, and tracking
• Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
• Training on new planograms/products and services to field teams to ensure proper setup (communication, product, merchandising)
• Responsible for being the expert on 365 Retail kiosk capabilities, including but not limited to reporting, promotions, loyalty, implementation, and maintenance.
• Actively monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
• Activate brand standards and fully execute at all identified service points, resulting in consistency throughout the region.
• Present ideas, influence others without authority, and have strong communication skills; interact with vendors, clients, and Refreshments leadership on a regular cadence.

Qualifications

• Bachelor's Degree required
• A minimum of 3 - 5 years of professional experience in marketing or brand management
• Experience within a DSD, CPG, or Field Service Organization preferred
• Excellent verbal, presentation, written and interpersonal communication skills
• Bilingual (English/French) preferred
• Strong Microsoft Office skills (PowerPoint, Excel)
• Ability to synthesize multiple inputs into a clear, concise, and valuable recommendation
• Ability to work independently
• Ability to travel up to 25%

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.