Brand Marketing Specialist
Brand Marketing Specialist
Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork - where every team member plays a role in shaping our brand's legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we'd love to have you on our journey!
Nature & Scope → Your Role at Roots
We are seeking a detail-oriented and dynamic Brand Marketing Specialist to join our global marketing team. The ideal candidate will be:
- A quick learner who excels in fast-paced environments and can adapt to changing demands
- Motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth
- Acts pro-actively with a willingness to go above and beyond to generate remarkable results
- Detail oriented, highly organized and can manage multiple priorities
- Open minded and approaches problems from different perspectives
- Contributes positively to the team environment and respects differences in people, ideas, and opinions
- Committed to learning and growth and demonstrates respect and honesty in all interactions
- Passionate about the brand and takes pride in your work and contributions to the organization
Key Responsibilities → How You'll Make an Impact
Support Go-To- Market Execution
- Support Brand Manager in campaign go-to-market execution, including the development of workbacks, scheduling deadlines & deliverables and maintenance of marketing calendar
- Collaborate with cross-functional channels ensure a cohesive presentation of campaigns in market across all customer touchpoints and a smooth internal execution
- Manage project timelines, ensuring key milestones are met
- Review campaign assets for consistency & brand alignment
- Monitor and report on campaign performance, providing actionable insights to optimize results
- Contribute to the development of post-mortems for large campaigns to share key learnings with cross functional team
Lead Retailtainment Execution
- Lead execution of retailtainment strategy, enhancing in-store experiences to drive store traffic, engagement and conversion
- Manage in-store event logistics, including vendor coordination, staffing, and budget tracking
- Develop event toolkits and resources to support retail teams in executing local brand initiatives
- Oversee event performance measurement and provide insights for future improvements
Business Support
- Support in the preparation of presentations, reports, and materials for internal and external stakeholders
- Assist with management and execution of administrative tasks
Qualifications & Experience → The Skills You Bring
- 2-5 years' experience in Brand Marketing, Event Coordination or experiential marketing, preferably apparel, CPG or communications agency
- Degree in Marketing, Business Administration, or a related field
- Exceptional time management, project management and organizational skills
- Proven ability to keep tasks on track & project management experience
- Strong verbal and written communication abilities
- Exceptional teamwork and collaboration skills with a proactive and flexible attitude
- Passion for fashion, retail and the outdoors an asset
At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
Other details
- Pay Type Salary