Manager, Brand & Innovation, Tim Hortons, Cpg
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
The Canadian Consumer Packaged Goods business is focused on driving growth of Tim Hortons packaged coffee, beverage and food products within grocery, mass, drug, and other retail channels across Canada. We are seeking a Brand Manager - Food to join our Marketing Team based in Toronto, ON. This individual will lead the achievement of short and long-term business objectives for their respective categories by setting the annual plans, building the innovation strategy, and developing marketing communication initiatives.
Roles & Responsibilities
- Brand Strategy: Lead the development of long-term category growth plans for food, including Soup and other whitespace opportunities
- Annual Planning & Operations: Set the annual financial and volume targets with the Director of Marketing, and manage delivery through monthly consumption assessment, demand forecasting and delivery of key initiatives in partnership with cross-functional teams
- P&L Ownership: Own the P&L for your respective categories, delivering against Net Sales, Gross Sales, and Gross Margin targets
- Opportunity Identification: Leverage internal, QSR and external data sources to identify untapped demand spaces for new innovation ideas that deliver on objectives for key stakeholders (consumer, customer, company)
- Innovation Management: Oversee the end-to-end commercialization of new product innovations and initiatives (working with internal teams and co-manufacturers) across line extensions, net new platform development, quality and cost improvements, as well as sustainability initiatives
- Marketing & Communications: Partner with the Integrated Marketing Team to brief marketing activations, and while tracking the ROI and optimizing spend throughout the year
Essential Skills
- Strong business acumen with ownership mindset focused on driving growth for your category
- Excellent interpersonal skills and ability to build partnerships across functional teams, manage multiple stakeholders to gain alignment on category strategies and bring complex projects to life
- Effective at defining root causes of issues that arise and collaborating with stakeholders to build and action recommendations
- Strong analytical and problem-solving skills with a comfort in turning data into actionable insights, and building decks with minimal support
- Passion for building brands with a strong interest in food/beverage categories
Qualifications
- A Bachelor's Degree, Commerce or Marketing (Master's Degree or MBA an asset)
- 4+ years brand management experience
- Experience in food/beverage strongly preferred
- Proficiency in AC Nielsen/IRI and Microsoft Office applications
- P&L ownership and financial acumen
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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