Marketing Manager (Channels) - Multicultural and Newcomer Marketing Team

Description

Are you looking to drive impactful multi-channel strategies in a people-first organization

At TELUS, the Newcomer and Multicultural Marketing Team is dedicated to reaching and engaging Canada's diverse communities. Our focus is on creating tailored marketing strategies that resonate with a variety of groups, including new immigrants, international students, and work permit holders on the newcomer side, as well as different cultural segments on the multicultural side.

We aim to provide relevant products and services by understanding the unique needs, preferences, and values of these diverse segments. By doing so, we foster strong customer relationships that are built on trust and mutual understanding. Our team leverages insights from market research, channel and community feedback to craft campaigns that celebrate newcomers, cultural diversity, and inclusion. This ensures TELUS's offerings are accessible and appealing to a wide range of customers.

Our Position within TELUS

Nestled within the Consumer Mobility marketing team, we are responsible for driving profitable growth through the fastest-growing segments of the TELUS business. Our team has direct responsibility for, or provides supporting leadership to, all '4 Ps' of the marketing mix—product, price, place, and promotion—to drive our business objectives.

At TELUS, working with channels is about more than just deploying campaigns—it's about driving collaboration and innovation across diverse teams to create impactful, customer-focused experiences.

This position is the key go-between between marketing and channel, and will have the opportunity to shape strategy, optimize performance, and introduce creative tactics that elevate program visibility and engagement. With the freedom to innovate and the support of a dynamic, forward-thinking environment, you'll play a critical role in ensuring that our marketing initiatives resonate with customers across all touchpoints, driving business growth and strengthening TELUS's connection with the communities we serve.

#LI-REMOTE

If you are passionate about community engagement, channel optimization, and multicultural marketing, we'd love to hear from you.

Key Responsibilities

• Channel Strategy & Planning
  • Lead annual channel strategy planning with ROI and channel effectiveness evaluations
  • Introduce contests, SPIFFs, and buzz communications to boost participation and visibility
  • Continuously optimize channel mix to maximize marketing impact and business goals
• MEP Management & Optimization
  • Multicultural Excellence Program are specific storefronts that are equipped with in language merchandising, unique offers, cultural milestone participation etc
  • Oversee day-to-day MEP management, implementing pricing changes and tiered support (funding, marketing)
  • Execute geo-targeted marketing and in-language creative strategies for multicultural outreach
  • Analyze campaign data to drive continuous improvement and program optimization
  • Expand MEP to additional multicultural stores for increased community engagement
• Channel Go-To-Market (GTM) Execution
  • Collaborate with teams to identify key channels for campaign deployment
  • Define milestones for smooth and timely GTM execution
  • Manage coordination of activities, ensuring deadlines and stakeholder alignment
• Channel Interlock & Stakeholder Engagement
  • Facilitate cross-channel communication to enhance campaign performance
  • Gather partner feedback to improve execution and address bottlenecks
  • Educate channel partners on program updates for successful implementation
• Sponsorship & community events
  • Identify multicultural events that align with marketing and sales opportunities
  • Develop sponsorship plans to maximize on-site sales and promotional activities
  • Cultivate partnerships to boost TELUS's visibility in multicultural communities
• Quality Assurance
  • Collaborate with creative teams to produce high-quality, resonant content for multicultural audiences

Qualifications

• 5+ years of experience in channel marketing, channel management, or a similar role focused on multichannel strategy, with a track record of delivering successful channel campaigns
• Bachelor's Degree in Marketing, Business, Communications, or a related field
• Proven experience in developing and executing channel marketing strategies, including campaign planning, optimization, and performance tracking
• Experience working with cross-functional teams and managing multiple stakeholders, including internal marketing teams, sales teams, and external partners
• Strong understanding of channel engagement tactics such as SPIFFs, contests, and incentive-based promotions to drive performance and participation

Nice to haves:

• Exceptional communication skills —both written and verbal—with the ability to educate and influence stakeholders at various levels
• Proven leadership and team collaboration skills, with a strong ability to work in a fast-paced, dynamic environment
• Knowledge of newcomer and multicultural marketing strategies and experience developing culturally relevant campaigns tailored to diverse audiences is highly desirable
• Experience in sponsorship and event marketing is a plus, particularly in multicultural or community-focused initiatives

Why TELUS?

• Competitive salary and benefits package
• Flexible work environment with remote options
• Opportunities for professional growth in a diverse and inclusive workplace
• Be part of a team driving impactful initiatives in multicultural marketing and community engagement

Join us in making a difference and shaping the future of newcomer and multicultural marketing at TELUS!