Mgr, Player Development-gct

Under the direction of the Executive Director of Casino Marketing and Player Development, this people leader will work closely with the General Manager, Director, Marketing as well as Manager, Guest Services, Great Canadian Casino Resort Toronto Resort, providing strategic direction and oversight of player acquisition, development and retention. They will develop, execute, prioritize, and drive initiatives aimed at growing the member base.

This leader collaborates with the senior team to increase guest visitation, improve guest satisfaction and earn guest loyalty while promoting a safe, healthy and welcoming work environment for all team members. Above all else, this leader will align and embrace the Great Canadian Entertainment vision of becoming the leading entertainment, gaming and hospitality provider in Canada.

Key Responsibilities

• Develops and implements effective player acquisition and development strategies, taking into account budget targets
• Develops and maintains annual budget for Player Development operations
• Provides strategic direction in establishing programs that will acquire new guests, and retain existing guests
• Implementing VIP player strategic plans as directed; arranging special events geared to VIP players
• Possesses strong marketplace knowledge, uses multiple high potential channels to capture and grow VIP Slots and Table Games play
• Partners with marketing operations team members, leads the execution of strategic marketing campaigns to reach target guest segments
• Assists in making re-investment decisions, completes proformas and ROI post-analysis
• Collaborates with the marketing operations team members to ensure casino events maximize guest satisfaction and profitability
• Conducts VIP Slots and Table Games performance analysis in conjunction with the marketing operations team members based on specific data and information from system reports
• Reviews, monitors and suggests innovative changes to the Great Canadian Rewards program
• Provides leadership and direction in the player development, implementation and measurement of VIP guest service standards
• Develops and cultivates strong working relationships with all stakeholders: guests, regulatory bodies, ownership and employees
• Develops and maintains HVC program (High Value Customer) as a key focus and uses all available channels to increase the HVC value at GCT
• Performs other reasonable duties as assigned or directed

Education and Qualification Requirements

• Minimum five (5) years management experience ideally in gaming, player development, or hospitality
• Post Secondary education or suitable combination of education and experience
• Ability to communicate effectively in a socially positive, clear and concise manner utilizing English (both oral and written form)
• Ability to communicate utilizing Chinese and/or Korean, both in oral and written form (Simplified and Traditional), and in oral from (Mandarin and Cantonese and or Korean), is a strong asset
• Ability to travel both locally and abroad. Valid driver's license
• Experience using CRM platforms, is a strong asset
• Proven leadership skills and preference for change management expertise and influencing skills
• Must have superior organizational, decision-making and problem-solving skills
• Three (3) years' experience in managing teams; coaching, mentoring and inspiring team-members to contribute highly
• Self-motivated individual who is able to handle multiple deliverables and priorities, with a focus on continuous process improvements
• Computer fluency in MS Office
• Bilingual (English/French) is an asset but not required

Work Environment Considerations

• Work within a 24/7 operation with ability to work flexible hours when required (days, evenings, nights, weekends and holidays)
• Willing to submit to a criminal record check with results acceptable to our organization, standards and position.

Great Canadian Entertainment is committed to diversity, equity and inclusion and we welcome all qualified applicants to apply to join our team of unique contributors. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if accommodation is required. We thank all applicants for their interest and will contact those qualified to continue in the recruitment process.