Regional Marketing Manager
You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees.
You'll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote camps and military installations and more. We're in all major cities, at remote work sites and everywhere in between - doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career forward!
Job Summary
The Regional Marketing Manager leads the marketing function for the region, supporting sales growth, customer and client experience and stewards the company brand. This position will include coaching and inspiring unit managers and associates, to achieve goals related to retail sales, meal plan sales, guest communication, and social media approaches.
Now, if you were to come on board as one of our Regional Marketing Managers, we'd ask you to do the following for us:
- Consistently exceed assigned Like For Like (LFL) targets through the effective execution and management of key initiatives.
- Create and drive compelling sales-building initiatives, to outpace stated targets, requiring you to leverage your expertise in the areas of:
- Growing transactions
- Growing beverage attachment rates
- Growing basket size
- Growing average check
- Growing LFL
- Exceed execution standards with a focus on speed of service improvements, while maintaining brand standards
- Deliver superior consumer engagement
- Ensure operators are supported to execute a rolling 12 months marketing plan in applicable units
- Constantly improve retail growth by applying strong retail execution principles, adhering to pricing, product assortment and promotional activities
- Become the trusted expert with the organization in the area of LFL sales improvements and proper brand execution, assisting in the training of new team members and provide consultation when required
- Complete audit evaluations, when required
- Attend, and secure a passing grade, for the required training for various brands and attaining brand certification
- Lead social media as the content advisor, and standards keeper across campus locations in the regional geography, that highlights key brand messaging and campus success stories on behalf
- Drive innovative sales marketing for campus meal-plans / catering and on-going improvement
Think you have what it takes to be a Regional Marketing Manager? We're committed to hiring the best talent for the role. Here's how we'll know you will be successful:
- Ability to review sales data, and build action plans accordingly
- Experience in a QSR, B2C marketing (including product, promotions, price, placement and positioning). B2B experience also beneficial
- Base understanding of the financial components of contract foodservice and origins of revenue, margin, costs and risks
- Interpersonal skills which support the ability to influence without direct authority, holding standards of new programs high and ensuring field execution
- Strong presentation skills and the ability to adjust content across stakeholders
- A background understanding of operations which enables field-friendly and executable development
- Detail orientated with strong writing skills to create and steward brand materials and voice
- Bachelors degree required. Culinary, hospitality or hotel management degree is desirable
Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
For accommodation requests during the hiring process, please contact PeopleHub@compass-canada.com for further information.